Why Paper Business cards Are Becoming Obsolete
9 out of 10 cards are thrown out in trash
As the research suggests, 90% of the paper cards do not make it to the pockets of the clients. This may be the case of simply loosing the cards or misplacing it however, a digital card is exchanged via the phone and gets stored electronically eliminating the ‘’ throwaway ‘’ problem. The Digital version stays on while paper business card is discarded.
39% of people will not engage in your business if your card is cheap looking.
It is safe to say people invest in printing business cards to make look professional and premium. On the other hand if the printing aspect and paper material is ignored, the paper cards look substandard and cheap. You may wonder why would you bother to hand out cheap looking cards? It represents a lack of professionalism .
Carrying physical paper card
Physical paper cards get worn out fast and has to be Carried. Physical cards demands pocket space be it an event , seminar or workplace. There is also the risk of the cards being lost or damaged. In other words, we are much less likely to lose our phones (which helps in exchange of digital paper cards ) than we are a piece of paper.
High Printing Cost.
With increase of networking events and growing number of exchanges of physical card, printing new business cards are on the rise making it high time and money matter.
Storage & accessibility problem
In digital era, even wallets are becoming digitised and much of their contents can now be stored on a smartphone. But storing physical cards needs manual effort and time. On the other hand, with apps like Tapup, storing digital cards is easy. On one tap you can access a specific person’s card and details.